We help small businesses implement effective sales and marketing automation strategies to grow your business.


Hi, I am Jean Christofferson, the founder of Relevant Tools. I have been involved in technology and the internet since day one. I am a computer science engineer. I like to write code and geek out with software and technology. I was blessed to participate in a lot of interesting new ventures in Silicon Valley and got to implement a lot of cool software.


Automate Your Sales & Marketing to Acquire New Customers While You Sleep (or Play)


Relevant Tools initially focused exclusively on sending email campaigns. We are experts in all the technical details of email delivery and integration with multiple systems.


But delivery alone isn’t enough. You have to send the right message at the right time. The best messages are in response to requests or actions taken by your prospects and customers. They have to have a good subject line to win the email open.


To solve this problem for myself and my customers I found Digital Marketer and Ryan Deiss.   I learned that email, while having the best ROI, is even more effective when combined with other delivery methods. Reach your customers where they are, such as on social media or with automated text message sequences.


Relevant Tools specializes in small business that typically have both brick and mortar and online business.   Recent successes include:

  • Sales: A whole animal butchery & restaurant sold out their inventory of online turkeys and holiday roasts in a matter of days with upsells and cross sells. Follow up sequences resulted in orderly pickups at the shop with VIP customer treatment.
  • New Customers: An art studio brought in new customers, selling out their events and growing their list.
  • Repeat Customers: A hair salon increased customer repeat business, improving the average revenue per customer.


We love working with small businesses to solve your sales and marketing needs.  We believe in an integrated approach that fits your business.  We combine implementation and education as appropriate.  Our goal is to enable you to objectively measure the effectiveness of your campaigns and generate a positive return on your investment.


We have the right tools for your sales and marketing automation.


I look forward to learning more about your business and working together to increase your profitability.


Jean Christofferson, Founder of Relevant Tools